The new boss at travel giant TUI Group will make the opening address at the UNWTO & WTM Ministers’ Summit at World Travel Market London 2016.Fritz Joussen will speak to an audience of around 100 Tourism Ministers and senior industry executives from across the globe at the high-profile event, which will celebrate its 10th edition at WTM London 2016.Joussen took over as sole Chief Executive of TUI Group in February, ending a period of joint leadership with Peter Long which followed TUI Travel’s merger with German-based TUI in 2014. Joussen is well placed to outline the case for the travel industry to a high-level delegation of tourism ministers.Joussen will outline to Ministers how TUI is dealing the challenges of security in its operations and open a key debate on how public and private sector can promote a safer and more seamless travel experience.Taking place on November 9, the summit organised by WTM and the World Tourism Organization (UNWTO), will be part of WTM London’s Ministerial Programme. The summit will explore how the tourism sector can work together to make travel safer and more seamless.Simon Press, Senior Director, WTM London, said, “I’m delighted to have such an industry heavyweight as Fritz Joussen to address the UNWTO & WTM Ministers’ Summit. This year’s summit will tackle the vital matter of traveller safety, looking at terrorism and other problems facing the industry, ranging from volcanic ash clouds to floods and earthquakes. But we’ll also discuss ways to make travel more seamless, smoothing the way for travellers across the globe.”UNWTO Secretary-General, Taleb Rifai, said, “Safety and security in all its aspects is a global challenge that can only be addressed through collective action and a global response. Public and private sectors must plan, work, communicate, and respond together. Stepping up cooperation between the industry and governments is fundamental to enhance security and advance travel facilitation.”WTM London is the event where the travel and tourism industry conducts its business deals. Buyers from the WTM Buyers’ Club have a combined purchasing responsibility of $22.6 billion (£15.8bn) and sign deals at the event worth $3.6 billion (£2.5bn).WTM London 2016 will be revamped as a three-day event from November 7–9, with opening hours extended from 10am–7 pm for all three days.